Category : Culture

in Cloud, Competition, Culture, Economics, Futures, internet, Platforms

The Composable Enterprise

iStock_000016759536LargeWe have wit­nessed a major shift over recent decades towards a dig­i­tal ser­vices based econ­omy[1]. Expo­nen­tial growth in the power of infor­ma­tion tech­nol­ogy enhanced by Inter­net dri­ven net­work effects mean that even the most mun­dane man­u­fac­tured prod­ucts are seen as just one com­po­nent of a broader dig­i­tal ser­vices based value chain.

The shift to dig­i­tal ser­vices has trans­formed the global com­pet­i­tive land­scape. Main­tain­ing com­pet­i­tive dif­fer­en­ti­a­tion requires con­tin­u­ous inno­va­tion – and life­cy­cles are con­tract­ing. In other words change is a constant.

The dynam­ics of a hyper-competitive global mar­ket mean that sta­tic and long-lived mod­els of com­pany struc­ture, oper­a­tions and infor­ma­tion tech­nol­ogy ser­vices are no longer fit for pur­pose. We need a new oper­at­ing model for the enterprise.

Con­tinue Read­ing

in Apple, Culture, Microsoft, Uncategorized

When Apple Became “The Man”

This week­ends prank­ing of the future Apple store in Ham­burg shows just how far per­cep­tions of Apple and Microsoft have changed. This puts Microsoft in the posi­tion of being the scrappy com­peti­tor fight­ing against all the encom­pass­ing dom­i­nance of ‘The Man”. If we’re not care­ful the act of putting a lit­tle Win­dows logo in the rear win­dow of your car may become the very def­i­n­i­tion of geek counter-culturalism :-)